Saving Time + Money When Preparing for Your Brand Photoshoot
If you have decided to invest in brand photography, congratulations! If you are still on the fence and wondering if you really need brand photography, I’m here for you too! In the blog post, I want to present to you reasons why you should invest in professional imagery. This will prevent you from wasting time and money when and if you do decide to invest.
Telling your Brand Story + Bringing your Brand to Life
A brand photoshoot is not about getting your hair and makeup done and taking pretty pictures. The goal should be to strategically tell the story of your brand. This is your opportunity to become the face of your brand and stop hiding behind it. The truth is people buy into and from people. People want to know, like and trust you before getting on board with anything you are doing or selling. I’m sure you are wondering… “How do I do that?” When you hire a professional brand photographer they should be able to help you with this. Working with a brand photographer who understands how to strategically capture images for content creation and marketing will have you well on your way to building a brand or business you are proud of.
Why Brand Imagery is Important to any Brand or Business
First impressions mean everything! You only get a small window to make a good impression, and you want to be sure you are making the right impression. People will choose whether or not to do business with you based solely on the professional appearance of your brand. This is even more important if you are selling online products. The quality of your product imagery can leave a good impression or leave a potential customer speculating if your business is trustworthy.
Furthermore, brand imagery gives your potential audience or clientele a glimpse into who you are and what it would be like to work with you. This again, builds on the trust factor. Your brand imagery is truly an asset to your brand or business. When building content, people are more likely to read a caption, blog post, or any form of content if it leads with imagery that is striking and of good quality. Think of your imagery as the doors that welcome people into your brand. You want to give them a reason to look for more!
How to not Waste Time + Money
Take preparation seriously. If your photographer sends you a preparation guide and tips, please read it! It’s your best friend. This will have you well on your way to thinking of your brand photoshoot in new way and give you direction.
Don’t be afraid to ask questions or for help when you need it. You are investing your time and money. When you are informed and prepared you show up differently and more confident.
Be clear on your brand goals and on your audience. This helps determine the type of images you may want to capture. It’s all about being very intentional with every image and concept you aim to capture. If you aren’t clear on this and need help, Brand Strategy may be helpful.
Choose clothing wisely. Look for clothing that expresses your personality, but will also have longevity for your brand. If you need help in this area, be honest with yourself. You may need to look into styling help. If you are looking for styling help or advice Monique from Shop Mdotross can help.
Don’t wait until the last minute for a brand photoshoot. I like to say, “Stay ready so you don’t have to get ready.” You don’t want to wait until you absolutely need imagery to get it. When building your brand, I always say, “You want to brand right the first time!” This single bit of advice will save you tons of time and money.
I hope you gained some valuable insight and information from this blog post. If you have further questions about brand photography, please don’t hesitate to contact me. I would love to learn how I can help you build the brand of your dreams.